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Visual Identity Terms

1. COMPOSITION
The RAR GROUP logo consists of the RAR symbol, the name "GRUPO RAR" and a surrounding graphic element. 
The construction follows a strictly defined system, with regard to the dimensions and relative positions, and none of its elements may be changed. 
The surrounding graphic element - in a square form - uses the same graphic style as the symbol and name ("outline effect").

2.  RESERVED SPACE
This defines the space that must surround the logo - which is equal to 1/4 of the height of the logo - in which no other sign or visual information may be inserted.

3. REPRODUCTION SIZES
The minimum recommended dimension for reproduction is 10 mm. 

4. COLOURS
As a general rule, the RAR GROUP logo should be reproduced in black.
However it may also be reproduced in negative (when on a coloured background), in grey (or a percentage of black) or in relief.  

5. INCORRECT REPRODUCTIONS
The reproduction of RAR GROUP logo is prohibited unless it conforms to the rules defined herein. 
Examples of incorrect reproductions:
alterations to the construction of the symbol; 
alterations to the format of the logo elements; 
alterations to the lettering of the name; 
alterations to the construction of the square; 
alterations of the proportions between the symbol and the name; 
use of elements in isolation.

6. LOCATION
The preferred location for reproducing the RAR GROUP logo is horizontally centered.

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RAR GROUP logo is protected by law.